Product to Revenue Review

Start with one customer commitment or delivery problem that puts a sale, renewal or launch at risk.

Doug works with you and the people responsible for the promise and its delivery to establish what is blocking progress and what decision needs to be made.

Who participates

The CEO or business sponsor, product and engineering leaders, and the sales or implementation owner closest to the commitment.

What we review

The customer promise, relevant sales or renewal notes, product and release plans, integration dependencies, and any workarounds the customer still uses. We focus on one commitment rather than attempting to assess the entire company.

What you receive

  • A clear account of what was promised, the agreed scope, dependencies and who owns each decision.
  • The main obstacles to delivery, including capacity limits, handoffs and unresolved choices.
  • Recommended actions: what to deliver, narrow, defer or stop, and what other work would need to move.
  • A way to check progress, with a starting point, success criteria and a date to review the decision.

We finish with a working session to discuss the findings and agree on next steps. Scope, participants, schedule and fee are agreed in writing before work begins. Any ongoing fractional CTO engagement is discussed separately.

Discuss a Product to Revenue Review

Industries

Leadership for software vendors.

For B2B SaaS vendors whose customers are contractors, estimators, guarding businesses or security teams. Explore the customer commitments, integrations and delivery decisions specific to your market.

Construction software

Takeoff, estimating, bidding and the integrations between them. Connect the customer promise to a product plan your team can carry out.

Doug Dockery · Former CTO / CIO, ConstructConnect

Explore construction software

Physical security & guarding software

Scheduling, workforce management, incident reporting and enterprise integrations. Bring sales, product and implementation around the same commitment.

Doug Dockery · Former commercial and solutions leadership, Trackforce

Explore guarding software
Not a consultant with a deck. A technical operator who sits in the room and makes decisions.
Our engagement work at Ballistarius is embedded, not advisory. That means active involvement in planning cycles, direct engagement with the engineering team, and accountability for outcomes – not just recommendations.

What it isn't: staff augmentation, sprint facilitation, or headcount. We help structure and plan. We don't run your standups.
Engagement Tiers
"The right level of engagement for where you actually are – not where you hope to be."
Starter
5
hours / month
For companies that need a senior technical voice on call – someone to pressure-test decisions, unblock the team, and keep strategy honest. Ideal when you need judgment more than presence.
Additional hours available at a fixed overage rate when you need to go deeper.
Growth
10
hours / month
For companies that need regular embedded leadership – active in planning cycles, hands-on with the team, and driving delivery. The right level when you're scaling and the execution system needs active attention.
Additional hours available at a fixed overage rate when you need to go deeper.
Scale
15
hours / month
For companies in active build or transition – deeply embedded, owning technical direction, and operating as a true executive partner. For when the work is urgent and the stakes are real.
Additional hours available at a fixed overage rate when you need to go deeper.
Who This Is For
Seed to Series B
You have a product but no technical co-founder. Engineering decisions are being made without senior judgment and you're starting to feel the consequences.
Scaling Fast
You're mid-transition – growing quickly, carrying tech debt, or navigating a platform migration. You need experienced leadership to hold the system together while you move.
PE-Backed
Post-acquisition and under pressure to perform. You need someone who knows how to operate inside a PE environment and can fix the execution system before the clock runs out.
We're not a staff augmentation firm. We don't write code, fill headcount gaps, or run your sprints. We're also not the right choice if leadership isn't willing to look honestly at how decisions get made – most execution problems have roots there. If you want someone to validate what you're already doing, we're not it. If you're ready to see what's actually broken and fix it, we are.
Not sure which tier is right?
One conversation usually makes it clear.

Bring one customer commitment or delivery problem. We will discuss what was promised, what is blocking it and whether fractional CTO help fits.