Why Your Sales Problem Is Actually an Engineering Problem

Sales is the first place the system tells the truth. When deals slip, discount, or stall — the instinct is to fix sales. That's almost always the wrong place to look.

Coming 10 April 2026 →
10 April 2026 LinkedIn
Sales closed a deal on a feature that does not exist yet. This happens at almost every B2B software company. Sometimes it is reckless. Sometimes it is exactly right — a smart…
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6 April 2026 LinkedIn
The roadmap is not the problem. I know it feels like the roadmap is the problem. It is always changing. It is never right. Engineering resents…
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3 April 2026 LinkedIn
There's a term I use for what happens when leadership says they want to change how the company works — but never changes how they work. Feral teams. When an execution transformation fails, we blame the teams. We rarely blame the executives who built the system the teams are trapped inside.
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01 April 2026 LinkedIn
"We need better communication between product and engineering." I've heard this at almost every company I've worked with. It is almost never the real problem. Communication is a symptom. Structure is the cure.
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24 March 2026 LinkedIn
Your VP of Sales isn't the problem. Sales was telling the truth the whole time. When reps discount to close, they're compensating for delivery risk. You don't fix that in Salesforce. You fix it in how the company decides, builds, and ships.
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25 March 2026 LinkedIn
Your engineering team shipped 47 story points last sprint. What did that move in the business? Speed is not the goal. Correct direction, tied to revenue, delivered reliably — that's the goal. Speed is just what happens once you have that.
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Reading about the problem
is a start. Fixing it is the point.

If something here resonated — it's probably because you're living it. One conversation is usually enough to figure out where the system is breaking down.